“Buy Once, Cry Once”

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“Buy once, cry once.” He said as I stood there waiting for the check.

It was 2006 and I was about 1 year into my business. As a 17 year kid, I was still uncomfortable with the amount of the bill that the customer had to pay for a new computer I had sold him and it was at that moment he told me the saying I’ll never forget. Buy once, cry once.

After he said it, I laughed and said, “What do you mean?” He explained, “It’s ok if I’m paying this much today, but I better have a good, reliable system and you better not come back asking for more money when this doesn’t work.”

I gulped and said “of course.”

To this day, this has always been our strategy in designing our projects and the result has been only glowing customer reviews.

But, not all of our customers understand this methodology in the beginning. In fact, some projects are even lost to our competition because they were willing to cut a corner we simply were not and therefore were able to beat our price significantly.

We call it the Apple effect. Honestly we aren’t big Apple fans over at Gamma Tech Services (ok maybe it’s just me) but they do one thing right. They don’t ever settle or sacrifice what they consider necessities to offer a lower price point. It took some time for them to gain traction but no one can question that their growth has stemmed from this dedication to quality.

Beyond quality, simplicity and ease of use is another area that we at Gamma Tech apply a buy once, cry once methodology. I have customer after customer tell me how they just want simplicity. They want it to just work. But what isn’t commonly understood is that simplicity and ease of use, often comes at a cost. Remote controls that automatically turn on and switch everything to the right input and other items like automatic speaker switchers that prevent you from having to switch from music to TV and vice versa with with multiple devices all add to the cost of the design.

Sure, the result may be a little higher than if you didn’t include that thingy that’ll make the system easy to use, but if you can’t use your system then what did you really save?

If you’re buying from Gamma Tech Services know that although you may cry when you write the check to pay for the system the first time, you’ll be smiling for much longer after. The result will be a system you enjoy, that’s easy to use, and less prone to issues. And we back it up with our 1 Year System Guarantee that means whether it’s parts, labor, or training we will take care of the issue in the first year.

In the end you get to buy once and cry, maybe a little, once.